‘Tis the season for long-standing traditions and reflecting on days gone by, but TaylorMade’s new tradition of dropping a holiday card on social media featuring its star-studded tour staff got social media buzzing once again on Tuesday.
This tradition started in 2019, when, seemingly out of nowhere, the brand sent actual holiday cards in the mail that featured Tiger Woods, Rory McIlroy, Dustin Johnson and other stars wearing Christmas-themed pajamas. It continued in 2020, digitally, and has become something that golf lovers look foward to seeing every December.
On Tuesday, the 2023 holiday card dropped and it adds a Tiger Woods tradition twist. In 2016, the 15-time major winner posted a bare-chested photo of himself as Mac Daddy Santa, a tradition his children — Sam and Charlie — love.
This year, Mac Daddy Santa is overseeing toymaker elves that include Rory McIlroy, Tommy Fleetwood, Brooke Henderson, Collin Morikawa, Charley Hull and Nelly Korda.
2019
So, @TaylorMadeGolf’s Christmas card arrived today. pic.twitter.com/mqphcg4ijN
— David Dusek (@Golfweek_Dusek) December 19, 2019
At first, some golf fans thought the image was fake, but TaylorMade released a video on social media that showed all the players getting into their pajamas and having a good time before the phone was taken.
2020
Here is the “Making Of” video that shows the players getting ready for the photo to be taken.
2022
Again, a lot goes into making these cards and videos happen, but the players seem to have a good time with it.
2023
Season’s greetings from Mac Daddy Santa.
