“Cherry on top would have been if he was with Samantha”
(Picture: YouTube)THIS ARTICLE CONTAINS SPOILERS
And Just Like That’s shock plot twist (RIP Mr Big) not only pushed viewers to tears but also forced Peloton’s shares to plummet more than 16 per cent.
But now, the brand has flipped the script on its head with a humorous response that resurrects Big.
And not only is he alive, but he’s also run away with his favourite Peloton instructor.
Featuring actor Chris Noth (who plays Big in Sex And The City) and real-life instructor Jess King (who played Allegra in the episode), the advert shows the pair together on the couch, drinking wine.
“To new beginnings,” he toasts the trainer, who adds: “You look great.”
“I feel great,” Big says, before pointing to the corner with his eyes and asking the woman: “Do you want to take another ride? Life’s too short not too.”
Ryan Reynolds lends his voice to the ad, which was released on social media last night, with a disclaimer that nods to Big’s fictional fate on the show.
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And just like that...he's alive. pic.twitter.com/bVX8uWypFZ
— Peloton (@onepeloton) December 12, 2021
“And just like that... the world was reminded that regular cycling stimulates and improves your heart, lungs and circulation, thus reducing your risk for cardiovascular diseases.
“Cycling strengthens your heart muscles, lowers your pulse and reduces blood fat levels,” he said, before simply adding: “He’s alive.”
Many viewers joked how “Peloton released an ad faster than Carrie bothered to dial 911.”, after fury among fans – including Jonah Hill – spilt out on social media on Thursday (December 9).
“Cherry on top would have been if he was with Samantha,” another added, after the show finally explained she had moved to London for a new job.
Here’s some of the other reaction:
What a comeback hahahaha damn. Give the person/team who conceptualized this a RAISE
— amb (@_amb15) December 12, 2021
Peloton was faster with a response than Carrie was with dialing 911.
— Shep (@ShepHerdsTV) December 12, 2021
Carrie watching this ad pic.twitter.com/KG5C2F0ojJ
— Liam Purcy ✨🪐💫 (@liampurcy) December 12, 2021
Cherry on top would have been if he was with Samantha… pic.twitter.com/scr2dN2J6f
— Megan Inaba (@meganinaba) December 12, 2021
🎶The circle of life pic.twitter.com/oMcFsF8CVz
— Ced (@cedfunches) December 12, 2021
This is hilarious! Props for Peloton’s creativity. I don’t understand what all the hysteria is over a fictional character’s death. The bike didn’t kill him. The guy had a bad heart to begin with.
— Sam - Get boosted! #GoJoe (@Saj15Sam) December 12, 2021
I’m guessing Chris got paid a $hitload of money to do this.
between F1 and this sex and the city peloton ad i really have no idea what's going on today
— Aisha Hakim (ae-sha hay-kim) (@aishaannhakim) December 12, 2021
tell me what yall paid this man to rush order him on a weekend to film this!!!
— Dani Fernandez (@msdanifernandez) December 12, 2021
@onepeloton marketing team>>>>>>>
— Alex Toussaint (@alextoussaint25) December 12, 2021
Today Peloton introduced the concept of Schrödinger’s Big, a character who may be considered simultaneously both alive and dead as a result of his fate being linked to opposing corporate interests
— Casey Newton (@CaseyNewton) December 13, 2021
So Ryan Reynolds did a parody/response ad to the famous “Peloton wife” ad for his own gin brand and now Peloton hires him to do a parody/response ad to someone else… clearly, the only constant in this life is Ryan Reynolds. https://t.co/A786URDBP4
— Peter Sagal (@petersagal) December 12, 2021
This was genius. And I laughed and laughed, and then I shared it with my sisters. https://t.co/vm2lFFq04Z
— HG Tomato 🍅 Wash Your Hands (@HGTomato) December 12, 2021
O-M-G…. That’s some fast acting right there peloton marketing team.
— steph rubin (@herefornews1313) December 12, 2021
The lengths a man will go to, to avoid having to dump his partner and be "the bad guy" when he wants out.
— Linda McCann Jeffers, MLS (@LMcCJ) December 13, 2021
I love this. Especially if it really was a rushed job to an unpredicted hit to their share price (of course, a paid product placement should have probably read the script 😂).
— ♥️ (@LoveRunandPray) December 12, 2021
It's well done.
The cast was spotted filming a funeral scene earlier in the year, but much to people’s theories and conclusions, the service wasn’t for Kim Cattrall’s iconic on-screen character, Samantha Jones.
Instead, Big suffered a cardiac arrest following an intense workout on his Peloton bike. Throughout the episode, Big often referred to his favourite Peloton instructor, Allegra, and his thousandth ride using the exercise bike.
While Carrie Bradshaw (Sarah Jessica Parker) attended a piano recital for Charlotte’s daughter, Big headed to his post-shower workout, where he clutched his shoulder and collapsed.
And just like that... he’s alive.
