When it comes to fashion, American clothing brands have so much to offer. Whether your goal is to shop sustainably, find the perfect pair of jeans or slip into a stylish dress for a special night out, the American fashion scene is a melting pot of influences and established labels.
While British clothing brands are renowned for their heritage-inspired designs and contemporary edge, American clothing brands showcase remarkable diversity. Beyond iconic names like Levi's and Ralph Lauren, American fashion has diversified, moving past its reputation for exceptional denim and preppy classics.
Unlike the chic appeal of French clothing brands, each American clothing brand has its own distinct identity. Whether you’re after quality basics or statement pieces for special occasions, American clothing brands really do offer something for everyone.
“What sets American fashion apart is its commitment to freedom of expression, incorporating smart trend interpretations that allow wearers to stand out without feeling dated,” explains US style coach, Tami Harrigan.
“These brands don’t just sell clothes; they offer pieces that can go from work to play easily. This approach celebrates who you are and the quality of what you wear. It’s a style that really connects with British fashion lovers.”
Looking to invest in US-made fashion? Here are our favourite American clothing brands and their standout pieces that we can't get enough of right now.
The best American clothing brands as chosen by our fashion team
Most affordable
Looking for quality American fashion without the hefty price tag? These brands offer a great balance of style, quality and affordability. While prices might not be as rock-bottom as some UK high-street stores (due to shipping costs), you can still find excellent value. For example, a classic t-shirt from Gap or Nordstrom will typically cost under £15, comparable to many UK brands.
Nordstrom's origins as a shoe shop are evident in its extensive shoe department, featuring everything from the best suede boots to the most comfortable trainers. While you can shop many luxury brands, including the best designer bags, there are also many more affordable brands available, including its own range of clothing. Nordstrom is also an excellent gateway to discover emerging American clothing brands that haven't yet established international shipping. However, be aware that some items have shipping restrictions to the UK, so it's worth checking delivery options before falling in love with a piece.
With its stylish ruffle neck, this versatile blouse is a must-have for your spring capsule wardrobe. Dress it up or down – it works equally well with jeans or tailored trousers. And with 6 colours and patterns to choose from, you might just find yourself wanting one in every style!
Yes, that Katy Perry! Nordstrom is one of the exclusive retailers where you can find her playful and surprisingly versatile shoe collection. These leopard print ballet flats are a perfect example – chic enough for the office, yet casual enough for the weekend with jeans.
Effortless style meets cosy comfort in this khaki cropped jacket. Crafted from cotton with a unique suede-like finish, it's an easy throw-on piece that works just as well with your best wool jumper as it does with a classic tee.
Gap is a classic American clothing brand, but well-loved the world over. Known for its jeans and sweatshirts, it's the ideal place to head for stocking up on affordable basics, and is a must for an over 50s capsule wardrobe, thanks to its well-made, classic pieces. While the monogram Gap hoodie remains one of the brand's most iconic styles, they also have a great selection of denim across all categories. For year-round classics, head to Gap for its never-ending edit of loungewear, Breton tops, staple outerwear and of course, jeans.
If you haven't already tried barrel leg jeans, these are a great starting point. The high waist and dark indigo hue are super flattering and also mean they can transition nicely from work to weekends. Swap a blazer and heels for your best Barbour jacket and trainers.
Iconic Americana meets modern style in Gap's signature red logo sweatshirt. This versatile layering piece adds a bold pop of color to any casual look while keeping you comfortable through changing seasons.
While Gap excels in denim and casual wear, don't dismiss their dresses either. This simple navy blue dress is perfect for your summer capsule wardrobe as it can be dressed up or down easily with different accessories and shoes.
Abercrombie & Fitch has undergone a remarkable transformation from its preppy roots to become a fashion-forward American clothing brand. Known for offering the best jeans for your body type, Abercrombie & Fitch's denim collection features multiple inseam lengths, various styles and an inclusive size range from XXS to XXL. The brand excels in elevated basics with a modern, minimalist aesthetic that transition seamlessly from casual to dressy occasions, and they even have a bridal section for those brides wanting a more streamlined look.
Want stylish workwear? Then this is the brand for you. Known for their women's trouser suits and separates, we're adding this simple blazer to our shopping basket now. Pale yellow is the colour for 2025 and this is the perfect way to incorporate it into your work wardrobe.
Among the best wide leg jeans available, these high-waisted pants elongate legs while defining the waist. The pale blue wash pairs perfectly with summer staples like sandals and vest tops, and comes in three additional washes for versatile styling.
The perfect example of A&F style, this simple summer dress is the perfect backdrop for many a warm weather occasion. Style it with leather sandals and a woven bag for brunch, or dress it up with strappy heels and delicate jewellery for summer evenings.
Best for day-to-day
For everyday style staples and office essentials, these American clothing brands nail the perfect balance of quality and wearability.
If you’re after a confidence boost, look no further than Good American. Founded by Emma Grede and reality TV royalty Khloe Kardashian, size inclusivity is at the heart of this label. Offering a brilliant size range from 00-32, it even launched an in-between size 15 after noticing the majority of the returns it received were sizes 14 and 16. Genius!
Every item is shot on a selection of models so that you can get a good idea of how it will look on various body types. Denim is the focus of Good American, so whether you’re after skinny, straight, wide-leg, or the best slimming jeans, there is a pair for you. But don't forget its timeless tops and figure-hugging dresses are worth a look too. This is one of the best size-inclusive American clothing brands we’ve seen, so bookmark it now.
Don't underestimate the style prowess of Good American. Go bodycon with one of the brand's best dresses that more than taps into the leopard print trend. For extra support through your torso, invest in some of the best shapewear to help contour your curves.
We're obsessed! This stripe shirt with crystal details is giving us all the glam vibes. It's the perfect way to add some sparkle to your everyday wardrobe and goes up to size 5XL. Style it with jeans for daytime or dress it up with a silk skirt for evening.
The innovative one-size-fits-four design adapts to natural body changes throughout the month (or year!). This style also solves the skinny jeans vs straight leg jeans debate - they're slim enough to give the benefits of a skinny fit, but relaxed through the leg for a more modern silhouette.
When thinking of American clothing brands, thoughts often turn to that preppy college vibe seen in movies. If you’re drawn to collared shirts layered under v-neck sweaters, varsity logo tops or the best blazers, then J.Crew needs to be added to your shopping list. With a penchant for colour, these stores are a breath of fresh air. You can even search for key items online via the print you’re after.
Our advice? Get your stripes here, because J.Crew knows how to do a classic pattern ever so well. Loved by stars including Gwyneth Paltrow and Michelle Obama, you can shop A-list pieces without a celebrity budget.
This prep-inspired piece comes in the fluffiest brushed cashmere, which will add texture to any smart-casual outfit. Pair with tailored trousers and loafers for the office or dress it down with dark denim and your best white trainers for weekend wear.
No matter the time of year, you always need a satin slip skirt on hand. "This leopard chiffon skirt is perfect to wear year round with a black blazer, sweater or white button down shirt," advises Tammi. A stylish investment buy that you really won't regret.
An oversized tote fits your daily essentials (laptop, change of shoes and more) making it ideal for work or weekends. Suede is having a moment in the handbag spotlight and this quiet luxury handbag is the perfect way to embrace the trend.
Founded as a workwear brand in 1937, Madewell was reborn in 2004 when J.Crew CEO Mickey Drexler acquired and reimagined the brand. It has evolved into a destination for premium denim, timeless essentials and modern basics with a vintage touch.
"Madewell shines in the realm of denim and casual wear, with items like their Perfect Vintage Jeans offering a perfect blend of effortless style and comfort," says fashion expert Albert Varkki.
The brand's commitment to quality materials and sustainable practices results in durable, responsibly made clothing, with initiatives including denim recycling and eco-friendly production methods.
Structured denim jackets, like this one, are a key trend for 2025. They offer a more polished take on the classic denim jacket, making them a versatile piece that can be dressed up or down. Think sharp lines, tailored fits, and interesting details like cocoon sleeves.
The best jumpsuit is one that you can pull on and look effortlessly put together. Whether you're dressing up or down, this khaki jumpsuit has you covered. The easy-to-wear cut looks just as chic with heels and statement jewellery as it does with a pair of trainers.
Ballet flats are going nowhere this year. Choose suede for a spring/summer update. Not only are these perfect for any occasion, but they're super comfy too as they have special cushioning technology to provide a comfortable, soft feel underfoot.
"Levi’s are another American classic brand, with quality denim pieces that are truly timeless," says fashion stylist and director of Troora Magazine, Abby Young.
Founded in 1853 during the California Gold Rush, Levi Strauss & Co. revolutionised workwear by creating the first blue jeans, originally designed for miners and workers seeking durable clothing. Of course over the years, they've evolved from just being about jeans and their modern collection spans casual wear, outerwear and accessories while maintaining their signature quality. Still if you're after a good quality, reasonably priced pair of jeans, you can never go wrong with Levi's, especially as they offer such a wide range of styles, washes and sizes.
The great thing about an iconic denim brand like Levi's is that they're always reinventing classics. This chambray shirt has less of a trucker feel, and more of a breezy, bohemian vibe. Perfect for white jeans outfits, add a pair of suede boots for a finishing touch.
Levi’s Ribcage jeans are a favourite of W&H’s digital fashion editor, Caroline Parr. “My style is the straight leg shape.They've got a retro feel and - how can I say this? Well, they make your bum look great!” she says. Available in a range of washes, these high-rise jeans also give a flattering, leg-lengthening silhouette.
Wondering how to build a capsule wardrobe? A Breton-style top is one of your essentials. This relaxed-fit striped design works year-round - perfect with denim shorts in summer or layered under jackets in cooler months.
Luxury
American clothing brands have mastered the luxury end of the high street aesthetic, offering some of the best affordable designer bags alongside their clothing lines. Think classic brands, such as Ralph Lauren, that create timeless items that last a lifetime. Their handbags are no exception – covetable pieces that are surprisingly attainable for designer quality.
If it’s good enough for royalty, it’s good enough for us, and Kate Spade comes Princess of Wales approved. While she has worn American clothing brands on a number of occasions, this label is one Kate has worn on repeat. Founded by couple Kate and Andy Spade, it initially sold bright, colourful bags before expanding into clothing and accessories. It’s fun and feminine, often emblazoned with quirky slogans and motifs. From classic florals to cheeky lips, it’s a brand that embraces all things girly. While founder Kate sadly passed away in 2018, her vision, playfulness, and creativity certainly live on through the bags and beautiful garments.
This dress literally screams summer sophistication. The shirt dress style transitions seamlessly from office to weekend, while the vertical stripes elongate your silhouette and the belted waist creates a flattering shape, making it one of the best dresses to hide a tummy.
Embrace classic Kate Spade charm with this preppy crew neck cardigan, featuring cute heart-shaped buttons. It's the perfect piece to add a pop of personality to any outfit, whether you're dressing up a casual look or adding a playful touch to something more formal.
Petal pink is one of the big spring/summer fashion trends for 2025 and this chic bag is an easy way to tap into it. Made from pink pebbled leather, it's big enough to fit your phone and essentials in while remaining compact and elegant - perfect for both day and evening wear.
"Ralph Lauren is a quintessential American label that expertly blends classic preppy style with modern updates," says Albert. "Their much-loved polo bear sweaters perfectly exemplify their ability to combine heritage, innovation and functionality."
Beyond their iconic polos and sweaters, Ralph Lauren has cultivated a lifestyle brand synonymous with timeless elegance and modern American luxury. This has made them a favourite among celebrities, with stars like Ariana Grande and Selena Gomez often choosing Ralph Lauren for red carpet appearances. Their sophisticated occasionwear makes for the best wedding guest dresses, even if you're not getting papped!
"This cable knit is a high-quality Ralph Lauren classic sold in neutral tones," says Abby. "It's perfectly timeless and understated, great for layering or even worn alone." The v-neck is making a return this year - style it simply with jeans and a scarf.
"I love a leather biker jacket because it can be worn for practically any occasion," say Tami. And you can't get much more special than this one made from buttery-soft sheepskin. Yes, it's not cheap, but the classic styling means it won't date and will get just better with age.
Whatever the occasion, a slip dress ticks the box. Throw on a blazer for the office or sling a jumper over your shoulders and add trainers and a simple bag for a cool city vibe. Want to achieve a more streamlined look? The best Amazon shapewear will have you smoothed out without spending a fortune.
Most sustainable
Many American clothing brands are stepping up to meet the growing demand for sustainable fashion. We've chosen brands that share a commitment to ethical practices, from using eco-friendly fabrics to reducing waste and emissions.
Specialising in exceptional basics, this ethical brand can help to make up the building blocks of a minimalist capsule wardrobe. But it's the San Francisco-based label's transparency that really has our hearts. Revealing the estimated cost it takes to make every item on its site, you can see the mark-ups and the processes needed to make the clothes.
It has a minimal, fuss-free aesthetic so you can weave its quality pieces into your wardrobe. Whether it’s boxy t-shirts, the best cashmere jumpers, or tailored trousers, you can rest assured that these pieces are made to last.
This is a favourite of stylist Abby: "I love their denim barrel jacket in cocoa brown. It's a clean, versatile, and trendy structured piece that epitomises Everlane's designs." Perfect for transitional seasons and layering over everything from dresses to jeans.
This loose-fitting tank dress will keep you cool in the warmer months, but the best part is that it's wearable from AM to PM. Keep it casual by adding a denim jacket and sandals, or dress up with a statement necklace and heels.
Elevate your loungewear with these stylish barrel leg joggers. Crafted from organic cotton, they offer a relaxed fit and drawstring waist for ultimate comfort without sacrificing style. Perfect for casual weekends or working from home.
One of the best sustainable clothing brands, Patagonia is an outdoor and lifestyle brand with plenty of heart. Making some of the best waterproof jackets, great hiking gear, and the warmest leggings for winter, Patagonia is very much in the business of slow fashion. Transparency is key for the brand and it guarantees everything it makes, and unlike other labels, it's not about selling you more, just what you need. Wanting its clothes to last longer, if it needs repair, Patagonia offer a repair service too.
If you only buy one thing from Patagonia, go for one of their trademark fleeces. This cosy cream zip-up jumper is made from 100% recycled polyester and is perfect for casual chilly days. Throw on with your workout getup, or team with jeans and a slouchy tee for coffee dates.
From hiking to yoga and everything else in between, these leggings are made with NetPlus® 81% post-consumer recycled nylon - made from recycled fishing nets to help reduce ocean plastic pollution. They're also smart enough to take you from the gym to the school run without compromising on style or comfort.
A well-cut white t-shirt is a wardrobe essential, and this one offers a contemporary silhouette with its relaxed, boxy shape. Layer it under a jumper during colder months, or when spring arrives, tuck it into your favourite wide leg jeans and pair with ballet flats for an effortlessly chic look.
Best occasionwear
Whether you're attending a wedding, a day at the races, or a black-tie event, these labels offer stunning dresses and outfits that will ensure you stand out from the crowd.
If you consider yourself to have a more bohemian approach to life and have already nailed boho style, then it’s worth browsing the treasure trove that is Anthropologie. Since this American clothing brand launched in Pennsylvania, it has expanded to over 200 stores across North America and Europe and inhabits a lifestyle for the creative woman seeking a little adventure.
"Anthropologie is known for its eclectic bohemian, vintage style," says Abby. "Their pieces often appear handmade and artisanal, and Brits resonate with this unique level of craftsmanship."
As well as selling its own-brand clothing, there are pieces from other labels that share the same free-spirited ethos so you can widen your fashion credentials too. They also have great sales - the Anthropologie Black Friday sale in particular is always worth a browse. Also don't neglect the homeware section, which is gorgeous, especially if you’re looking to match your closet to your kitchen.
Make a lasting impression in this striking pink slip dress from Australian label Bardot. Perfect for celebrations – from weddings to milestone birthdays – this piece combines sophisticated style with feminine details. Just add strappy sandals and a matching clutch and you're good to go.
Dance the night away in these versatile Esska sandals. Merging comfort with style, their metallic finish complements everything from casual denim to elegant eveningwear, making them the perfect choice for any occasion where you need to stay on your feet.
Channel your inner Carrie Bradshaw with this skirt, straight out of a Sex And The City episode. Its gorgeous vintage vibe effortlessly transitions from black-tie elegance to a fun night out, simply by swapping your top and shoes.
Cool, feminine and edgy, Reformation is our go-to sustainable clothing brand that feels sexy, too. While it started out as a vintage store in Los Angeles, the brand expanded and now focuses on its own designs.
“Their designs are incredibly trendy, high-quality, classic and clean,” says Abby. “Reformation's pieces can also be dressed up or down, which is always a huge plus.”
If you’re in the market for a knockout dress, Reformation gets our vote. Its sleek style often comes with subtle splits, quirky necklines, or in multiple colours, and everything is made from low-impact materials, dead-stock fabrics, or repurposed clothes.
The best bit? It starts with small quantities to keep production more exclusive and only makes more if there is a demand, meaning you’re less likely to have that cringe-worthy moment of seeing someone in the same outfit as you. Its wedding and bridesmaid dresses section is particularly impressive, and it offers extended sizing, too
If you're looking for a dress for that special event, you can't get much more special than this gorgeous dress. The fitted bodice and ruching will give a beautifully sculpted silhouette (just make sure you have your best bra on), while the blue shade is the right side of understated elegance with a touch of whimsy thanks to the floral print.
Trouser suit, but make it 2025? Reformation have got your back. In one of the fashion colours of the year - buttery yellow - the puffed shoulders and ruffles give it a delightfully feminine feel. Perfect for any occasion, each individual item will also work hard in your wardrobe, making it a truly worthwhile investment.
“You can never go wrong with an off-the-shoulder top,” says Tammi. “This one is classy and sexy and I love it in the mahogany colour.” Wondering how to style wide leg jeans? A slim-fitting top, like this one, creates the perfect balance, contrasting beautifully with the flowing silhouette below.
Cool American clothing brands
These under-the-radar American clothing brands are making waves in fashion right now. Add them to your shopping list before everyone else discovers them.
Romantic, artistic and beautifully crafted, Loeffler Randall is our go-to accessories brand that manages to feel both special and wearable. While it started with footwear in New York City, the brand has expanded into a full clothing line that captures that coveted blend of whimsy and sophistication.
The team makes their distinctive products in small, considered batches with attention to every detail, and this shines through in their clothing. The pieces are beautifully made and feel special to wear, with unique design elements and high-quality fabrics.
“I knew Loeffler Randall for their distinctive plisse shoes and handbags - I carried a white clutch by the brand for my wedding reception - but on a recent trip to New York I got to see how good the clothes are too,” says woman&home’s Caroline.
“I've purchased via the site from here in the UK before and it's worth the international shopping. Especially since they tend to have really good discounts during sales!”
This gingham blouse features a statement collar and Victorian-inspired details like puff sleeves and delicate lace, while the brown check pattern keeps it modern. Wear it tucked into high-waisted trousers or jeans.
These jeans are next on Caroline's shopping wishlist and we can see why. The ankle length is great for showing off a statement shoe, while the cargo feel brings a fresh utility twist to the classic denim silhouette.
One of Loeffler Randall's signature styles, this plisse bow shoe combines elegance with practicality. The soft blue shade feels perfect for warm-weather celebrations, while the low heel ensures comfort through long days of dancing at summer weddings or garden parties.
Meet Dôen, the dreamy LA label created by sisters Margaret and Katherine Kleveland and their creative collective of women. What started as their mission to bring more female voices to fashion has bloomed into everyone's favorite source for romantic, vintage-inspired pieces that feel both special and wearable.
Think beautiful cotton dresses that make everyday feel like a special occasion, perfectly-cut blouses with pretty details, and cosy knits you'll reach for again and again. Every piece has that gorgeous, vintage-inspired feel while being totally modern – no wonder stars like Taylor Swift and Selena Gomez can't get enough of their feminine, easy-to-wear designs.
Their dresses are cult for a reason. With romantic features such as double-puffed sleeves and a smocked bodice, they manage to feel both special and effortlessly wearable – perfect for everything from weekend brunches to summer weddings.
