Every weekend, thousands of drivers from across Queensland flock to beaches north of Noosa and along K'Gari (Fraser Island) to enjoy the sights.
But some who come to grief on the dunes can end up becoming a spectacle themselves.
Tow truck drivers were kept busy over the Easter break, retrieving 11 vehicles stuck in the sand, with photos and videos of the incidents shared on social media.
Mike Clayton from Clayton's Towing said despite the potential for drivers to end up on the so-called "wall of shame" online, not to mention the financial cost, drivers were still not heeding the warnings.
"We're definitely seeing a lot more incidents in the area up there for four-wheel drives that are tipping over," Mr Clayton said.
"And the beach can change between every tide, so one time they can travel up, and you know it's great, and they come back after the next tide, and it totally changes.
"There can be a metre drop of sand there and all of a sudden the track's there, and the next minute the track is gone."
The coastline along the Noosa North Shore, Rainbow Beach, Inskip Point and Fraser Island was battered during the summer deluge.
Subsequent king tides have scraped away more sand, leaving less room to move.
While it can be embarrassing for drivers when their misadventures end up on social media, Mr Clayton hopes it might deter others.
"If people don't share it or talk about it, they're never going to know and people are going to get caught out unawares, that's hence why we do share some of these events, we do hope that people learn from it," he said.
"And I'm sure a lot of people do. I'm sure if we didn't share it, a lot more would happen."
With another two long weekends ahead for Queenslanders, visitors are being urged to plan ahead.
"You've got to travel a couple of hours each side of low tide," Mr Clayton said.
