A major UK supermarket has confirmed that it is offering £1 meals at all of its 205 UK cafes until the end of March 2023. Asda, which has stores across Nottinghamshire, says the initiative has already proven to be a "lifeline" for some of its customers.
When it comes to keeping warm and healthy, making sure you're eating properly can make all the difference. A warm lunch or dinner, especially one for £1, can be a helpful addition to a daily routine.
Asda first launched the offer for children under 16 in June 2022 via its in-store cafes, later rolling out the service to older people across the community. It has now extended both deals until the end of March 2023 with no minimum adult spend required. Over 60’s will be able to take up the offer of a £1 meal, which the supermarket says could mean a bowl of hot soup, a roll and unlimited tea and coffee. It says the venture will help ensure thousands of older customers can benefit from warm space and hot meal during the colder months
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The retailer's ‘Kids Eat for £1’ and ‘Winter Warmers’ deal is designed to help tackle rising household food costs and, it says, "help more customers manage the cost of living crisis". Since Asda launched the two initiatives last year, it says it has served up over 1.2 million meals to kids and over 60s.
Mohsin Issa, Asda’s co-owner said that they know that the pressure on household budgets will continue into 2023. Saying: “We remain as committed as ever to supporting our customers to tackle tough times. Our café initiatives have already proven a lifeline for over a million customers since we launched them last year, and we hope to support many thousands more into 2023, alongside our ongoing support for emergency workers and our valued colleagues.”
The extension of the café initiatives comes as Asda’s Income Tracker shows UK households were £107 a month worse off in November 2022 and predicts that disposable incomes will continue to decline into as inflationary pressures continue to bite.
The supermarket giant also confirmed it will be extending its 10% discount for emergency workers to at least the end of March 2023 through its partnership with Blue Light Card.
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