Mexican President Condemns DHS Ad Warning Against Unlawful Migration: 'Disseminates Discriminatory Messages'

"If you are considering entering America illegally, don't even think about it. If you come to our country and break our laws, we will hunt you down. Criminals are not welcome in the United States"

The commercial, which includes images of migrants crossing the border, drugs, and police headshots of men from various racial backgrounds, has aired during prime-time soccer matches on Mexican networks such as TV Azteca and Televisa, according to Mexico News Daily.

Addressing the matter, Sheinbaum said the Mexican government had formally requested television stations to remove the ad and cited Article 1 of the Constitution, which prohibits discrimination and protects human rights. The National Council for the Prevention of Discrimination (Conapred) also intervened, issuing a formal letter to broadcasters after receiving numerous complaints.

Sheinbaum said the ad "contains a discriminatory message, violates human dignity, and may encourage acts of violence" against migrants. She also announced she is preparing a bill that would ban foreign governments from purchasing airtime for political or ideological advertisements that insult Mexico or its values. "If a city in a country wants to promote its tourism, its culture, that's a very different thing from a paid advertisement that disseminates discriminatory messages," Sheinbaum said.

The ads' broadcast follows a March 28 meeting between Sheinbaum and Noem in Mexico City which Sheinbaum described the encounter as "fruitful." Noem on the other hand emphasized that Mexico must do more to curb drug and migrant flows to the U.S., while also requesting biometric data-sharing on migrants, an issue on which Sheinbaum has not agreed.