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The Latest Breaking News from Asos

Topshop’s return to the high street must appeal to gen-Z to succeed

During the 2000s and 2010s, Topshop was a fashion powerhouse – an icon of the British high street. A combination of music, make-up and the latest fashions allowed the retailer to thrive in popularity. And high profile celebrity collaborations with model Kate Moss and singer Beyoncé also raised Topshop’s profile…

The Conversation

Emma Thompson’s relaxed shirt and trouser co-ord is an easy breezy look for the hot weather

The actress looked amazing in a loose-fit set that was covered in a beautiful botanical print.

Woman & Home

Cara Delevingne and Sadiq Khan turn out for the return of Topshop

The Noughties cult fashion brand has marked its return to the high street with a public runway in London.

The Independent UK

From analysis to the latest developments in health,
read the most diverse news in one place.

Online fashion retailer Shein’s UK sales leap by a third to more than £2bn

Profits rise 56% to £38.2m in 2024 as company overtakes British rival Boohoo and closes in on Asos

The Guardian - UK

Best dresses with pockets for all occasions: Our top picks

Fashion or function? Get a dress that gives you both

Evening Standard

Topshop sets stage for high street return – but can it go beyond nostalgia?

Beloved fashion brand whose Oxford Circus store closed in 2021 prepares to hold its first catwalk show in seven years

The Guardian - UK

Introducing Cardio Couture: Behind The Rise of Luxury Sports Kit, Where Fitness Meets High Fashion

From ready-to-wear to accessories, fashion has entered its sports era.

Marie Claire

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Check, please: The best gingham fashion to live in all summer long

From bucket hats to strappy dresses and kitten heels, presenting gingham’s grown-up glow-up

Evening Standard

The Marc Jacobs Sack Bag has always been on my wishlist – but this M&S lookalike might be even better than the original

This M&S top-handle shoulder bag is extremely on-trend and surprisingly premium

Woman & Home

The best sunglasses for men and women: 20 favourites for every budget – and how to pick the perfect pair

From gen Z-approved wraparounds to £10 classics, these sunglasses will see you through summer and beyond

The Guardian - UK

Best butter yellow fashion to buy right now

From flirty first-date fits to gym gear that turns heads, it’s time to find your staple in fashion’s creamiest shade

Evening Standard

Skorts are back, and I’ve already invested in a few pairs

Once a PE favourite, the easy-to-wear piece has graduated into a summer wardrobe, says Saskia Kemsley

Evening Standard

Best micro mini shorts: summer's must-have fashion trend

Time to get cheeky. Explore the micro mini shorts trending this summer, from sporty to festival styles - find your perfect match for sun-soaked fun

Evening Standard

Adidas Originals x ASOS has just landed online, but be quick - this chic and sporty collaboration is selling fast

Two fashion giants have come together to create a hero range of relaxed basics that will easily work in any wardrobe

Woman & Home

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The Guardian - UK

The best men’s suits under £400: 14 favourites for every occasion (and how to style them)

From wedding-worthy to workwear, crisp linen to classic black, our expert’s pick of the best suits proves sharp tailoring doesn’t have to cost a fortune

Woman & Home

I rarely wear black, but this flattering summer dress has officially stolen my heart

The hybrid style dress is both brilliantly versatile and easy to wear

The Conversation

Why Asos should be wary of banning customers returning unwanted goods

Shopping for clothes online is a risky business. How do you know if that top will be a good fit, or those shoes will definitely be the right colour? One popular solution to this predicament is to order lots of tops and lots of shoes, try them on at home,…

The Guardian - UK

‘Unexpectedly flattering’: the 28 best women’s bikinis and swimsuits for summer

From skimpy to supportive, recycled to reversible, these are the swimwear picks that are worth your money – and will stand the test of time

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news in one place.

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Evening Standard

Pride 2025: what to wear to look fabulous and chic

From the iconic Protect the Dolls T-shirt to piles of sequins, here’s how to look fabulous this Pride

The Independent UK

12 best flip flops to nail this summer’s minimalist shoe trend

The latest revival nods to the Nineties

Marie Claire

Kate Moss’ Best-Ever Glastonbury Outfits—And Where to Shop Them

I trawled the Glastonbury archives so you don’t have to

International Business Times UK

Gen Z Turns to Google for Shopping Over Amazon, But That's Not Amazon's Only Problem

Gen Z increasingly chooses Google for online shopping, driven by AI tools like Overviews and Lens, impacting Amazon's share.

Evening Standard

Masterstroke: The best art-inspired t-shirts now - from Van Gogh to Basquiat

Art print t-shirts featuring Van Gogh and Basquiat are summer's hottest fashion trend

Woman & Home

We're taking burgundy into summer with Amal Clooney's polished jumpsuit look - it's ideal for warm weather weddings

Her one shoulder, one piece wonder is top of our shopping list

The Independent UK

The best swimwear brands to bookmark for summer 2025 holidays

Shop stylish one-pieces, printed bikinis and sustainable sets

1 2 3 4 5

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