Variety will be hosting its annual Entertainment Marketing Summit, presented by Deloitte, on April 24 in Los Angeles. The event aims to explore the best strategies to engage today's dynamic audiences across various media platforms. The summit will feature a keynote conversation with 11:11 Media CEO Paris Hilton and President and COO Bruce Gersh, along with a lineup of esteemed speakers from the entertainment industry.
Speakers at this year's summit include industry leaders such as Warner Bros. Pictures Group President of Worldwide Marketing Josh Goldstine, Netflix CMO Marian Lee, and Mattel Chief Brand Officer Lisa McKnight. The event will cover a range of topics, including social impact marketing, live events, TV show launches, and innovative marketing strategies across platforms.
The summit provides a valuable opportunity for media and entertainment executives to come together, share insights, and discuss the latest trends shaping the industry. Deloitte, the presenting sponsor, emphasizes the importance of tracking consumer behavior in the digital media landscape through their Digital Media Trends survey.
Variety's Chief Operating and Marketing Officer, Dea Lawrence, expressed excitement about the collaboration with Deloitte for the 2024 Entertainment Marketing Summit. The event promises to bring together top marketing executives to drive meaningful conversations and propel the industry forward.
Attendees can expect engaging discussions on topics such as the convergence of streaming video, social platforms, and gaming, as well as the evolving landscape of brand entrepreneurship. Tickets for the summit are available on the Variety website.
