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Fortune
Peter Vanham

Sustainability isn't values-driven anymore

former Danone CEO Emmanuel Faber speaks at the Elysee presidential palace in Paris on August 23, 2019, after taking part in a meeting of the G7 Advisory Council for Equality between Women and Men with French President and civil society representatives as part of the 'Day of Dialogue'. (Credit: GEOFFROY VAN DER HASSELT—AFP/Getty Images)

French business executive Emmanuel Faber, known for his purpose-driven leadership approach, wants you to know his work isn't based on values. Instead, Faber, current chair of the International Sustainability Standards Board, is about value, singular.

Specifically, the market value of climate risks and opportunities. And anyone serious about sustainability, he says, should focus on value too.

It was with a bang that the ISSB launched its long-awaited climate disclosures for companies this week. From a hotel in London, Faber, proudly presented new sustainability standards. And after much waiting and speculation, the so-called S1 and S2 sustainability standards are surprisingly simple.

In essence, they ask companies to:

  • Disclose and assure their Scope 1, 2, and 3 CO2 emissions, targets, and progress
  • Highlight what parts of their balance sheet are at risk due to the effects of climate change
  • Put appropriate governance in place to oversee the process

This framework is simple yet powerful. Simple, because it comes down to measuring and disclosing CO2 emissions data and their relationship to the balance sheet. And powerful, because it speaks the language of accounting and investing, translating climate data into investor data.

“If today [a company] does a profit warning, tomorrow they will do a climate warning,” Faber told me on the phone from Paris. “It works in the same way because we’re talking provisions in the balance sheet. We’re not talking about an ESG green, red, yellow, or pink index.” Because of this approach, Faber said, the standards will create “market signals” and eventually have “systemic effects.”  

That makes sense. Take the examples of California or the European Union, which have, for the most part, banned internal combustion engines for new cars by 2035. Having a car company simply indicate their emissions wouldn’t be very meaningful as such. But revealing what parts of their business are affected by these emissions will be a “game changer,” Faber said.

So the ISSB standards seem simple and effective. But will they become the de facto standard?

Faber is confident. It already has support from countries like the United Kingdom and Japan, green standard setters like CDP, and IOSCO, the organization that convenes all market regulators of the world.

But the real standard setters, of course, are the U.S. and the EU. And it is here that Faber’s value over values approach is poised to move the needle.

The EU's proposed sustainability standards for companies include an expansive list of metrics. But unlike the ISSB's, they cannot be directly translated into value at risk, making them less attractive. Many global businesses, including Bank of America and Salesforce, favor the ISSB approach.

In the U.S., progress on climate standards is largely stuck due to politics. Faber and the ISSB stay out of that hot water. “We’re not in politics,” Faber told me. "Our standards do not focus on values. I only focus on value."

The values-agnostic approach seems like the right bet in America. I share Faber’s enthusiasm that his organization's standards may well become de facto globally, especially where they overlap with the EU's. ISSB standards implementation, which is just around the corner: in annual reports as of 2025, with some provisions for Scope 3, which will be fully included as of 2026.

If the ISSB standards indeed become part and parcel of global companies’ annual reports, it will be especially sweet for Faber. When he was ousted a few years ago as CEO of Danone after activist investors complained that the company was underperforming, his forced departure was also seen as a thumbs down for his focus on sustainability and the environment.

To succeed at ISSB, Faber reinvented himself. He had to drop any hint that his leadership on sustainability is driven by values. But he may well be proven right that it drives real value.

More news below.

Peter Vanham
Executive Editor, Fortune
peter.vanham@fortune.com

This edition of Impact Report was edited by Holly Ojalvo.

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