President Joe Biden has launched a $30 million advertising campaign across battleground states following Super Tuesday, with a focus on highlighting his effectiveness compared to his predecessor, Donald Trump. In the first 60-second ad, Biden, 81, directly addresses concerns about his age, stating, 'Look, I'm not a young guy, that's no secret.' He goes on to emphasize his track record of accomplishments, such as navigating the country through the COVID-19 pandemic, reducing drug prices, and bolstering the economy.
The advertising blitz, spanning six weeks on TV and digital platforms, aims to amplify the key themes from Biden's recent State of the Union address, particularly targeting Black, Asian, and Hispanic communities. The initial ad seeks to address a widespread worry among voters regarding Biden's age, a vulnerability that has been exploited on the campaign trail.
A recent survey revealed that a majority of respondents express doubts about Biden's mental acuity to effectively serve as president, with similar concerns raised about Trump, who is 77. Notably, a super PAC supporting Trump has released an ad questioning Biden's ability to survive until 2029 if elected.
The ad concludes with a light-hearted moment, showing Biden jokingly asserting, 'Look, I'm very young, energetic, and handsome. What the hell am I doing this for?' This playful remark aims to counterbalance the serious tone of the ad and perhaps alleviate some concerns about Biden's age.
