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Manchester Evening News
Manchester Evening News
World
Jon Robinson

Over £60m raised by credit card start-up backed by former Manchester United star Rio Ferdinand

Over £60m has been raised by a credit card start-up backed by former Manchester United and England star Rio Ferdinand.

Yonder, which also counts WAH Nails and Beautystack founder Sharmadean Reid among its investors, secured £12.5m in equity and a further £50m in debt following its Series A funding round.

The round was co-led by Northzone and RTP Global alongside Crust Bros founder Joseph Moore and Kunal Shah, the founder of Cred.

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The investment means the company is now valued at more than £70m.

The round comes after Yonder secured £20m through Northzone, LocalGlobe, Seedcamp and angel investors including Ms Reid, Marshmallow founders Oliver and Alex Kent-Braham and Mr Ferdinand earlier this year.

Yonder said it plans to use the extra funding to double its headcount and launch in new UK cities.

The business was founded by Tim Chong, Theso Jivajirajah and Harry Jell, who had all worked at ClearScore.

Yonder co-founders Tim Chong, Theso Jivajirajah and Harry Jell (Hermione Hodgson)

Mr Chong, who serves as its CEO, said: "Securing this funding is a real achievement in the current climate, and we feel incredibly fortunate to have the backing of investors who believe in Yonder’s vision.

"We’ve built Yonder as a key to the city for young professionals, which encourages responsible use of credit while helping them to unlock more value from their spending.

"The response so far has proved to us that we’ve built something that consumers really want, and signals a shift in the way consumers want to use and engage with credit.

A Yonder card (Yonder)

"Yonder is a social-first business, so being able to expand to other UK cities and to grow our rewards proposition into other verticals like sport, fitness and theatre as a result of this funding is a huge step, and will mean we can offer our adventurous members more ways to experience more of their city.

"The credit market needs a rebuild, and we firmly believe change happens through intuitive products designed to help customers with their best interests at heart, not just blog posts on a website. This investor support will help us on our journey to completely rebuild consumer relationships with credit and show that Yonder is a company they can trust.

"We can’t wait for more people to experience credit the way it should be."

Northzone partner Jeppe Zink added: "We are thrilled to continue to be part of the Yonder journey as young professionals eagerly seek a cutting-edge digital credit card that delivers not only enhanced customer convenience but also genuine relevance.

"Yonder addresses this need by establishing an exclusive membership club for a community of like-minded individuals.

"The impressive early engagement metrics are a testament to the exceptional potential Yonder holds."

Joseph Moore, founder of Crust Bros, said: "Yonder has designed its rewards program to brilliantly suit both its members’ lifestyles and the needs of their partners like us at Crust Bros. Investing was a no-brainer for me, and I look forward to seeing them grow."

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