Guccio Gucci founded his eponymous brand in Florence in 1921. The family patriarch took inspiration from his employ as a bellhop in London’s legendary Savoy Hotel eyeing up the suitcases of the establishment’s wealthy patrons.
What began as a luxury leather luggage label quickly grew under the helm of his son Aldo who expanded its repertoire to include all manner of Gucci accessories including belts, gloves and the like. Over the years as iconic pieces like the bamboo-handled bag and moccasins became objects of desire, the brand evolved into one of the world’s leading, high-end fashion labels.
Red and green web stripes, unexpected clashes of pattern and colour and the finest attention to craftsmanship have come to define the label with such pieces as the GG patterned bags and horsebit loafers considered status symbols.
The same is true for its repertoire of personal fragrance. Gucci No. 1 for Women was the first, released in 1974 with a woody-floral scent composition. The popularity of its complex bouquet has since paved the way for more than 105 additional releases for both men and women.
The most popular among them fall into four major collections. There are the pour homme and pour femme concoctions in the Guilty range that turn accepted masculine and feminine scent expectations on their respective heads, Bloom with blossoming floral notes, Floral Gorgeous with the most beautifully adorned bottles on the market and The Alchemist’s Garden that each spotlight a unique and captivating ingredient.
Shop the best Gucci fragrance below
Gucci Flora Gorgeous Gardenia Eau de Parfum for her
If the beautiful flower-adorned bottle wasn’t a giveaway, as soon as you catch a whiff of this scent, you’ll be transported to blossoming meadows with an aroma that’s reminiscent of gardenias. It’s a light floral fragrance that has a top note of pear blossom, a heart of white gardenia and jasmine and a base of brown sugar and patchouli that sets the scent of the elongated trail.
Buy now £135.00, Gucci
Gucci Flora Gorgeous Magnolia for Her Eau de Parfum 50ml
Magnolia, dewberries and patchouli essence are to thank for the addictive aroma of Gucci’s Flora Gorgeous Magnolia for Her. Inside the beautiful lilac flacon with illustrated floral detail is a fruity and floral concoction that radiates joy. The patchouli base anchors what may otherwise be an overly light scent, giving it an earthy finish.
Buy now £135.00, Gucci
Gucci Bloom For Her Eau de Parfum Intense
There’s something mysterious about this sensual new aroma from Gucci. Unlike many of the other scents on this list, it takes a different, deeper and more romantic approach by setting traditionally zesty and bright notes like orange blossom, jasmine sambac and tuberose with the addictive Lady of the Night floral that unfurls with patchouli essence and crystal moss accord. This fragrance is made for warm summer evenings where anything can happen.
Buy now £141.00, Gucci
Gucci Oud Intense
You can’t help but feel powerful wearing Gucci’s Oud Intense, presented in a black square bottle with a gleaming gold topper. Rich and intoxicating, it’s the perfect thing to wear for a second or third date when seduction is on the cards.
Buy now £155.00, The Perfume Shop
Bloom by Gucci Eau de Parfum For Women, 100ml
Designed to reflect the olfactory experience of stepping into a blossoming ripe garden, Gucci Bloom captivates the senses. As the scent palate unwinds, your nose is treated to heady tuberose and fresh jasmine notes that evolve with Rangoon Creeper, an unusual red flower addition derived from the South of India and responsible for providing a touch of richness to the intoxicating blend.
Buy now £135.00, Gucci
Gucci Mémoire d'une Odeur
Said to be the scent worn by Gucci ambassador Harry Styles, Mémoire d'une Odeur takes its scent cues from the mineral-aromatic family, spearheading a genre of its own. The aroma is defined by its note of Roman chamomile set alongside Indian coral jasmine petals with musk, sandalwood and cedarwood providing a warm and deep feel. To top it off is vanilla that will keep you coming back for more.
Buy now £71.00, John Lewis
Gucci Guilty Eau de Toilette For Her
This is one of the bestselling fragrances in the Gucci collection and has remained so ever since it was first released back in 2010. While the packaging has changed, the contents are as feminine and enduring. The amber-floral fragrance has top notes of pink pepper, mandarin orange and bergamot that combine to create a vibrant, light and fresh fruity scent experience. It leans towards the floral family however with the heart of lilac, geranium, jasmine, peach and blackcurrant.
Buy now £118.00, Gucci
Gucci Guilty Black Pour Homme
For a captivating fragrance that leaves a lasting impression, Gucci’s Guilty Black Pour Homme is ready and waiting to be spritzed. The Fougère fragrance reveals lavender on first whiff but as it evolves, touches of orange blossom appear before leaving a trail of deeper woody patchouli in its wake.
Buy now £44.97, The Perfume Shop
Gucci The Alchemist's Garden A Chant for The Nymph Eau de Parfum
While you will likely be drawn in by the truly breathtaking flacon, this is only where the joy begins for this fan-favourite fragrance. The Alchemist’s Garden takes its inspiration from alchemy science where each is designed to encapsulate a place, moment or memory.
Tropical forests set the inspiration for A Chant for the Nymph. The well-named ode spotlights frangipani, selected as a symbol of immortality on account of its divine aroma. Notes of ylang ylang and tiare flower follow to bring an exotic twist, while vanilla acts as a warming base.
Buy now £240.00, Gucci
Gucci The Alchemist's Garden The Eyes of the Tiger eau de parfum
While the name may have you belting out the Rocky III theme song, it hints at the elixir within. In China, amber is believed to represent the soul of a tiger as it enters the earth. It is the hero ingredient in this eau de parfum that tells the imagined story of a tiger’s soul through the power of scent. The brand calls on benzoin, Tonka and vanilla for the animal’s intense gaze but Ciste resin, a woody and sweet ingredient reflects the dichotomy of its characteristics; dangerous but sensitive.
Buy now £240.00, Gucci
