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Apple Appeals Block on Selling Top-of-the-Line Watches

Apple plans to appeal the ruling preventing them from selling their newest watches.

Tick, tock, tick, tock. The countdown begins for tech behemoth Apple as it finds itself entangled in a legal battle that threatens to block the sale of its latest groundbreaking smartwatches. In a bold move, Apple has announced its intention to appeal a ruling by the U.S. International Trade Commission (ITC) which prohibits them from selling their Series 9 and Ultra 2 models. The dispute centers around the technology utilized by Apple's watches to measure blood oxygen levels, a light-based method that California-based company Massimo claims infringes upon their patented technology.

Before we dive into the nitty-gritty, let's recap what's been happening. Both Apple and Massimo have been grappling with this issue for years, with conflicting claims and counterclaims. However, in a landmark decision late last October, the ITC, an influential group advising the President and Congress, weighed in on the matter, ruling in favor of Massimo and concluding that Apple's use of the technology indeed violated their patents.

This ruling was not set in stone, though, as the Biden administration had the opportunity to review and potentially override it within a 60-day period. However, as the clock struck midnight, and the review period elapsed, the White House chose not to intervene, allowing the ruling to come into effect. As of December 26th, the ITC ruling, forbidding Apple from selling the disputed smartwatch models, became irrevocable.

For tech enthusiasts eagerly eyeing these elusive models, this news may bring disappointment. While Apple will not be able to restock the Series 9 and Ultra 2 on their shelves or online store, existing inventory can still be sold by other retailers. Therefore, some lucky consumers may still find these sought-after watches in alternative outlets, at least until stocks run out.

Financially, industry analysts suggest that the impact on Apple may not be significant. However, they caution against ignoring the potential harm to the company's reputation. 'It's a black eye,' commented one analyst, highlighting the negative optics associated with this legal entanglement. Apple's decision to appeal the ruling further muddies the waters, leaving us uncertain if the ruling is genuinely final or merely a temporary measure pending the outcome of the appeal.

So, dear readers, only time will reveal the ultimate fate of Apple's newest smartwatch models. With the clock ticking, we can only watch and wait to see how this high-stakes legal battle unfolds, and whether Apple will emerge victorious or be forced to revise their technological approach. Until then, the future of wrist-bound blood oxygen monitoring remains shrouded in uncertainty.

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