Today was the first chance for Swifties to get their hands on tickets to Taylor Swift here in the UK next summer, as pre-sale events opened up for her The Eras Tour.
With demand proving to be even higher than anticipated, Ticketmaster and AXS staggered launches across three different sales during the day, with strict access only given to fans who pre-ordered the Midnights album last year.
As standing tickets sold out in minutes, fans held on in 30,000-plus queues to purchase whatever was left, including seated tickets with restricted views and a selection of pricey VIP tickets.
While the VIP packages promise to offer more than just a regular entrance ticket, fans can expect to pay many times more for the privilege.
For The Eras Tour here in the UK, VIP packages cost:
- It’s Been A Long Time Coming Package - £661.40
- Karma Is My Boyfriend Package - £386.40
- I Remember It All Too Well Package - £331.40
- Ready For It Package - £276.40
- It’s a Love Story Package - £250
- We Never Go Out Of Style Package - £195
But what will each ticket actually get Tayor fans, over and above the regular ticket price?
It’s Been A Long Time Coming Package
For the top price of £661.40, fans will receive:
- One Unforgettable Reserved Seated Ticket*
- Special Set of Four (4) Taylor Swift Prints
- Exclusive Taylor Swift VIP Merchandise
- Commemorative Taylor Swift | The Eras Tour VIP Tote Bag
- Collectible Taylor Swift Pin, Sticker & Postcard Set + Souvenir Concert Ticket
- Special VIP Tour Laminate & Matching Lanyard
*Venue seating configurations and package locations can vary by city and fans should see their show date for specific details.
Karma Is My Boyfriend Package
For £386.40, super fans can enjoy:
- One Phenomenal Front Standing General Admission Pitch Ticket*
- Package Includes Early-Entry & First Access to Your Section (Before Standard Ticket Holders)
- Special Set of Four (4) Taylor Swift Prints
- Exclusive Taylor Swift VIP Merchandise
- Commemorative Taylor Swift | The Eras Tour VIP Tote Bag
- Collectible Taylor Swift Pin, Sticker & Postcard Set + Souvenir Concert Ticket
- Special VIP Tour Laminate & Matching Lanyard
* Venue seating configurations and package locations can vary by city. General Admission sections are non-reserved (standing only). See your show date for specific details.
I Remember It All Too Well Package
This one will set you back £331.40 and includes:
- One Incredible Reserved Seated Ticket*
- Special Set of Four (4) Taylor Swift Prints
- Exclusive Taylor Swift VIP Merchandise
- Commemorative Taylor Swift | The Eras Tour VIP Tote Bag
- Collectible Taylor Swift Pin, Sticker & Postcard Set + Souvenir Concert Ticket
- Special VIP Tour Laminate & Matching Lanyard
*Venue seating configurations and package locations can vary by city and fans should see their show date for specific details.
Ready For It Package
For £276.40 fans will receive:
- One Amazing General Admission Pitch Ticket*
- Package Includes Early-Entry & First Access to Your Section (Before Standard Ticket Holders)
- Special Set of Four (4) Taylor Swift Prints
- Exclusive Taylor Swift VIP Merchandise
- Commemorative Taylor Swift | The Eras Tour VIP Tote Bag
- Collectible Taylor Swift Pin, Sticker & Postcard Set + Souvenir Concert Ticket
- Special VIP Tour Laminate & Matching Lanyard
*Venue seating configurations and package locations can vary by city. General Admission sections are non-reserved (standing only). See show dates for specific details.
It’s A Love Story Package
At £250, this package isn't much more than the cost of some of the seated tickets and includes:
- One Excellent Reserved Seated Ticket*
- Special Set of Four (4) Taylor Swift Prints
- Exclusive Taylor Swift VIP Merchandise
- Commemorative Taylor Swift | The Eras Tour VIP Tote Bag
- Collectible Taylor Swift Pin, Sticker & Postcard Set + Souvenir Concert Ticket
- Special VIP Tour Laminate & Matching Lanyard
*Venue seating configurations and package locations can vary by city. See your show date for specific details.
We Never Go Out of Style Package
For £195, fans will receive:
- One Awesome Reserved Seated Ticket**
- Special Set of Four (4) Taylor Swift Prints
- Exclusive Taylor Swift VIP Merchandise
- Commemorative Taylor Swift | The Eras Tour VIP Tote Bag
- Collectible Taylor Swift Pin, Sticker & Postcard Set + Souvenir Concert Ticket
- Special VIP Tour Laminate & Matching Lanyard
*Venue seating configurations and package locations can vary by city. General Admission sections are non-reserved (standing only). See your show date for specific details.
While there is no clarification of the exact difference between "unforgettable" "phenomenal" "incredible" "amazing" "excellent" and "awesome" seats, we assume that they are all pretty good.
Full terms and conditions are available here.
How to get VIP Tickets for Taylor Swifts Eras Tour UK
Getting your hands on any type of ticket to see Taylor Swift on her dates in London, Liverpool, Cardiff, Edinburgh and Dublin is not going to be easy for anyone.
Due to extremely high demand, the strict ticket-buying process is limited to those who registered their interest and who have been lucky enough to receive an emailed code from Ticketmaster or AXS.
Different sale dates are available for different venues and show dates, and VIP tickets can only be purchased by fans who have received the code and are able to complete the queueing process to complete the transaction.
VIP tickets are strictly limited at each venue, but due to their higher price point, fans could have more luck scoring a VIP package than cheaper tickets to see their idol when she plays here in the UK.
Updated ticket times and sales for all UK dates
- Monday, July 17 at 11am - Friday, June 21, 2024, at Wembley Stadium, London and Friday, June 7, 2024, at BT Murrayfield Stadium, Edinburgh
- Monday, July 17 at 1pm - Thursday, August 15, 2023, at Wembley Stadium, London and Saturday, June 8, 2024, at BT Murrayfield Stadium, Edinburgh
- Monday, July 17 at 3pm - Sunday, June 9 2024 at BT Murrayfield Stadium, Edinburgh
- Tuesday, July 18 at 11am - Saturday, June 22 2024 at Wembley Stadium, London and Thursday, June 13 at Anfield Stadium, Liverpool
- Tuesday, July 18 at 1pm - Friday, August 16, 2024, at Wembley Stadium, London and Thursday, June 13, 2024, at Anfield Stadium, Liverpool
- Tuesday, July 18 at 3pm - Saturday, June 15, 2024 at Anfield Stadium, Liverpool
- Wednesday, July 19 at 11am - Sunday, June 23, 2024 at Wembley Stadium, London
- Wednesday, July 19 at 1pm - Saturday, August 17, 2024 at Wembley Stadium, London
- Wednesday, July 19 at 3pm - Tuesday, August 18, 2024 at Principality Stadium, Cardiff
Fans will only be able to purchase their Taylor Swift tickets via Ticketmaster and AXS.
