Broadway Across America's 2024 conference recently took place in Miami, marking its first post-COVID edition. The event showcased a range of upcoming productions set to hit Broadway and embark on national tours. The conference, a long-standing fixture in the theatrical calendar for 30 years, drew in 250 attendees, including investors, producers, and booking agents eager to gain insights into the upcoming theater season.
The conference featured standout performances from Alicia Keys, who presented her semi-autobiographical musical 'Hell's Kitchen,' and Pete Townshend, promoting the revival of 'The Who's Tommy.' Attendees were treated to previews of 16 new shows, double the usual number, signaling a resurgence in the live event space post-pandemic challenges.
Lauren Reid, president of the John Gore Organization, which produces the BAA conference, expressed optimism about the creativity on display both on and off the stage. The event provided a platform for emerging talent and celebrated veteran artists, with presentations from Broadway-bound shows like 'The Lost Boys' and 'The Notebook.'
Panel discussions delved into the use of emerging technologies like artificial intelligence and offered valuable insights from industry executives on engaging with audiences and attracting ticket buyers. The conference also featured performances from the cast of 'Buena Vista Social Club' and discussions with creative teams behind productions such as 'Purple Rain' and 'Swept Away.'
Overall, the event served as a gathering point for the industry to connect, inspire, and collaborate, offering a glimpse into the promising future of Broadway and national touring productions. Attendees left with a sense of optimism and excitement for the innovative works set to grace stages in the upcoming theater season.
